The Big Picture is Elton John's latest collaboration with Bernie Taupin and marks the 30th anniversary of one of the greatest and most successful songwriting teams in the history of pop music -- a legacy that has seen over 200 million records sold & at least one single in the Billboard Top 40, every year since 1970. Produced by Chris Thomas, who last collaborated with Elton on his highly successful album & single The One, Elton John has given us a 'classic' album with a tremendous depth of single choices, all of which will help support this new album over the next two years. The Big Picture will be launched with an aggressive publicity & marketing campaign, that will ensure visibility and awareness of this release out-of-the-box.
Selections: Long Way From Happiness/Live Horses/The End Will Come/If The River Can Bend/Love's Got A Lot To Answer For/Something About The Way You Look Tonight/The Big Picture/Recover Your Soul/January/I Can't Steer My Heart Clear Of You/Wicked Dreams
Radio: The first single Something About The Way You Look Tonight will be worked at CHR, A/C & CAR August 20th. Made In England, Elton's last studio album (March, 1995), produced three top five Pop Adult & two top 20 CHR tracks at radio. Believe was not only a #1 Pop Adult & #3 CHR hit, but it also give Elton considerable exposure at rock radio (#22). The video for Something About... is being directed by Marcus Nispel, and will be serviced to all TV outlets in mid-August.
Retail: Made In England has been certified triple platinum in Canada, and was a #5 charted record. The Big Picture will be supported by aggressive out-of-the-box, retail driven consumer advertising, catalogue campaigns, as well as custom, account specific point-of-sale support. Sell through will be fuelled by major media profile, radio airplay & promotions, press, and Canadian touring.
Publicity: An aggressive US publicity campaign was launched in June, which will hit Canadian magazine shelves upon release of this record. Highlights include a musically-focused interview with Elton John & Bernie Taupin in Vanity Fair. Elton's television/cable "blitz" kicks off this September, beginning on Sept. 19 when he performs the first ever Live Storytellers segment for VH1, to be broadcast from the House Of Blues in New Orleans. This TV special is currently being placed for Canadian television as well. A Canadian radio network special of this event is being planned for Sept 19 (to be determined);
Tour: Elton John's The Big Picture tour will begin with a 7-week North American jaunt from Oct 10-Nov.25, which will include Canada. He will then continue to tour North America and the world throughout 1998.
CD 314 536 266-2 MC 314 536 266-4
Return to The Big Picture album information.